I have 2 sets of brand preference data (in %) to measure impact of online advertising on target group F20-40 years i.e., 1.different time period (pre/post – not same consumers but same target group) & 2. Control (not seen online advertising) vs Exposed (exposed to advertising). Could you suggest what statistical significance test I should use and why?
Contents
hide
Best Answer
If you assume that the preference is a normally distributed random variable, you can use a two sample t-test. It will test whether the null hypothesis that data from two groups are independent random samples from normal distributions with equal means and equal but unknown variances, against the alternative that the means are not equal.
You can use ttest2 in MATLAB.
Similar Posts:
- Solved – Most appropriate statistical test of significance when comparing two groups of awareness data
- Solved – how do you do regression analysis on advertising impact
- Solved – Comparing Incidence Rate Ratios
- Solved – What information VIF can provide but correlation matrix cannot in detecting multicollinearity
- Solved – Interpreting negative interaction effect in regression